A lot of businesses today have adopted into their processes what marketers call automated marketing but what in the world is marketing automation? Insfusionsoft services can guide you through all the aspects of this marketing concept and can also assist you automate your processes.
Suppose there was a way one could do all those repetitive marketing activities in some automatic way so that they had more time to attend to the ther many things that have to be done in the course of managing a modern business. Have you seen all those interesting content you have been receiving through email from people you consider to be leaders or masters in certain fields?Doesn’t it feel like someone did it with you specifically in mind?This is automated marketing at its best.
This kind of marketing does not eliminate the job that one has to do to create relevant and value-fraught content,rather it makes the delivery of such content to be done quickly,cheaply and more effectively.
This type of marketing is not some kind of a fancy way to tell your customers that they have to buy products from you,it is a means of quickly and effectively delivering true value to them in a way that leads to make a purchasing decision without feeling pressured,
To generate income,automated marketing endeavors to drive traffic to your website ,convert all those site visitors into leads and the leads into paying customers.
This becomes a driven sales person without all those annoying stuff normally associated with humans sales people;the system handles the whole marketing and sales process all the way to sales closure.
There are millions of marketers today who keep on sending emails to their lists of customers and prospects in the hope that these contacts will read such emails and place orders for their products-but this isn’t the way to do it,you might end up alienating some of them.
You can for example send emails encouraging your contacts to down load a free ebook,after which you follow up with another email to thank those who downloaded,then you can send a case study that relates to the topic in question,after which your sales team reaches out only to those who down load the case studies-these are now qualified prospects,not just prospects.
Insure to combine automated marketing efforts with inbound marketing,which is a way of availing to your customers valuable information that is in alignment with their individual needs and interests.
Be thoughtful as you continue engaging those who have already bought products from you,you will need to engage them in a way that shows that you care and that should they ever need advice in your area of expertise,you are the person to go to.
If automated marketing seems like a complex process,you may want to work with experts such as Online Marketing Muscle who will guide you every step of the way.